GenAI Advertising Workshop at Curious Refuge
Had an absolute blast leading a live workshop for the students at Curious Refuge.
I walked them through some of my recent Generative AI work in advertising and AI filmmaking, sharing real production workflows, what is working with client projects, and the lessons learned from testing these tools at full speed in live campaigns.
Curious Refuge is one of the leading names in AI filmmaking and AI education, so being invited to speak with their community is something I am genuinely proud of. The students came prepared with sharp, thoughtful questions. The discussion was as energising as any production room I have been in.
Looking forward to more lectures, experiments, and collaborations with the Curious Refuge team in the months ahead.
Sharing Industry Insight at FIT: Creative AI Workshop and Hackathon Jury Collaboration
Honored to participate in the FIT Age of Creative Intelligence Hackathon as both a jury member and guest lecturer. I had the chance to lead a two-part workshop — The New AI Creative Arsenal: From Prompt to Production — where we explored the latest breakthroughs in GenAI video, imaging, and synthetic production tools released over the last six months. The ingenuity and creative use of AI from the students was truly impressive, particularly how they pushed these emerging tools into storytelling, branding, interactivity, and thoughtful social impact concepts.
Vault Electric wins Magica Adv Festival’s Top Animation Award
Honored to share that “Vault Electric: Charging Ahead” has been recognized with the MAGICA AI Award for Best Animation in Advertising 2025. Grateful and proud of my team at Media Et Al, and the jury of the MAGICA Advertising Festival for this recognition. We’re proud of the craft behind this film.
Interview with the winning team at the Venice AI Film Awards 2025
Interview by James Larkin with our winning team in the Best Advertising category at the Venice AI Film Awards 2025 (Jack Goldenberg, Eric David, and Julio B. Soler)
Huge thanks to James Larkin for the thoughtful conversation and for spotlighting the creative process and techniques behind our winning project. It was a pleasure discussing the journey with Jack Goldenberg and Eric David, from concept to delivery, and how we merged storytelling, production craft, and advanced AI tools to bring the vision to life.
"Vault Electric" brand film selected for the 2025 Moonmax Film Festival
Our brand film "Vault Electric: Charging Ahead" has been officially selected for the 2025 Moonmax Film Festival in London! 🇬🇧✨
It’s an honor to see our AI-driven brand film included among such innovative and forward-thinking works at one of the world’s leading celebrations of technology-native cinema.
AI Movie Night at the Ace Hotel Brooklyn
It was an honor to present my recent AI Film Award-winning ad for Reclaim Planet Earth, share my process, and walk through how I combined tools like Midjourney, Runway, Kling AI, and ElevenLabs to bring this animated PSA to life, from character design to voiceover to cinematic polish. The audience was sharp and curious, and the impressive work shared by fellow filmmakers was nothing short of inspiring (including Jidenna, Barney Miller, Bruno Lasevicius, Tiffani Lee, and others)
Vault Electric wins big at the 2025 Seoul Int’l AI Film Festival 🏆
My AI brand film “Vault Electric: Charging Ahead” just won the Bronze Trophy in the AI Commercial Film Category at the 2025 Seoul International AI Film Festival 🏆 in Gangnam, Seoul.
Even more special, our second entry “YouCan the Toucan” received an Honorable Mention by the Jury. Two projects recognized in one festival! What an amazing validation of the work we’ve been pouring our hearts (and prompts) into.
“YouCan the Toucan” Wins Best Ad at the Venice AI Film Awards
Our brand film “YouCan the Toucan,” the ad I directed and produced for Reclaim Planet Earth, has won the Advertising Category Award at the Venice AI Film Awards & AI Ads Awards!
This recognition is both humbling and incredibly validating of the dedication to exploring what’s possible with emerging AI-driven workflows.
Speaking GenAI Creativity at SJSU’s LinkdUp Speaker Series
Julio Soler gave a practical talk at SJSU’s LinkdUp Series on real-world GenAI adoption in advertising, with a toolbox overview, case studies, challenges, and what is next.